« Home | Obama Passport File Breached » | Andreia Schwartz: Eliot Spitzer's Downfall Reveale... » | Google Gets Hacked? » | Ashley Alexandra Dupre Girls Gone Wild Video » | Michelle Paterson Admits to Affair » | Charlie Rose Black Eye, But Saves MacBook Air » | Dina Matos McGreevey Picture Gallery » | Joseph Lewis: "I Lost $1 Billion in Bear Stearns" » | The Complete Guide to Free File Hosting Services » | Client 6: Duke of Westminster, Gerald Cavendish Gr... »

Friday, March 21, 2008

Moonvertising: Rolling Rock Advertising on the Moon

Moonvertising involves shining a powerful laser at the moon and projected an advertising message that can be seen from around the world. Coca-Cola tried to do it in 1999 as the millennium approached, but the FAA was worried about interference with aircraft (i.e. "cutting flying airplanes in half").

Now, Rolling Rock Beer has announced plans to broadcast their corporate logo at the moon on March 21, 2008. Of course, they won't really do it even though moonvertising is technically feasible. It's just part of their viral marketing campaign to get people to check out their website.

On the website, you can leave messages of your own on the faux moon for other visitors to read. You can also watch videos and download a presentation from Ron Stablehorn, a fake advertising executive, on moonvertising.

The Boston Globe notes:

The brainchild of the advertising firm Goodby, Silverstein and Partners, the billboard directs curious consumers to a website for Rolling Rock beer, where an elaborate back story is spun about the campaign, featuring a faux vice president for marketing and a gimmick that lets viewers write their own ad on a screen version of the moon. To repeat: This is viral advertising; the company isn't actually going to project a laser beam 237,000 miles into space. Still, this spoof comes a little too close for comfort. With all nature merely a canvas, cloudvertising, lakevertising, and beachvertising are probably already on someone's drawing board.

Moonvertising Rolling Rock


Send to a Friend!       Subscribe!      

    Stumble Upon Toolbar    

Comment Archive

Reader Comments:

This is stupid.

Technically feasible? My fat butt. The moon is about the size of North America, and it takes the power of broad daylight falling on that entire area to produce a bright full moon, so to produce enough laser light to project a visible image onto the moon's daylit side would require the electrical power produced by covering every square yard of North America with high-efficiency solar panels.

Yes if you were talking about the full moon, but it would be possible for a message to be displayed on a cresent moon. I sure hope that no one actually accomplishes this.

Previous Posts

« Home