« Home | SuprNova.org Resurrected: BitTorrent Megasite Resu... » | Play Flash Animations (SWF Files) on Your Computer » | Firefox Targets College Kids with Campus Edition » | Capture Web Page Snapshots (Thumbnail Images) in R... » | Add Quick Comments and Related Posts to Your Blog ... » | Encrypt BitTorrent Traffic to Avoid ISP Bandwidth ... » | Crop or Resize Images Easily using Your Web Browser » | Top Technology Blogs Retaliate Against Wikipedia N... » | Download Pirated eBooks at Wattpad » | Download BitTorrent Files through Your Browser wit... »

Wednesday, August 22, 2007

YouTube Sells Out; Debuts InVideo Advertisements

You knew it had to happen someday; Google has started to aggressively monetize its $1.6 billion video acquisition by introducing an intrusive brand of video advertising that takes over the bottom 20% of the video player.

This sort of ad is being called an InVideo ad, or a transparent overlay. TV watchers in the US will be familiar with them since almost all television networks feature small logos or other promotions that run across the bottom of the screen while a program is airing. Clearly, innovation isn't the watchword at the Googleplex these days.

youtube overlay ad

Only select videos will be showing ads since Google doesn't want to expose advertisers to unauthorized copyright content. For now, only professional content uploaded by the likes of Warner Music and user-produced content from groups like Lonelygirl15 are "blessed" with these ads. Here's a sample video.

A gold stripe in the progress bar (see above) indicates if and when a video ad will play (about 15 seconds into a video). If you click on the ad, it will expand to fill the video player and may turn out to be a video itself or just a regular display ad.

By the way, these ads don't come cheap. They cost $20 a CPM, or $20 per thousand impressions. This could eventually net Google an estimated $34 million in revenue a month if it rolls out to include all YouTube videos.



Send to a Friend!       Subscribe!      

    Stumble Upon Toolbar    

Comment Archive

Reader Comments:

There was no advertisment

If you have trouble viewing the ad, you might need to view the video using Internet Explorer. I had the same problem seeing the ad using Firefox.

Previous Posts

« Home