Thursday, November 02, 2006
Yahoo! has had a busy day today. First up, we have Yahoo! Food, which has videos of Martha Stewart carving a turkey and Morgan Freeman's favorite food to complement the recipes on the site. Recipe search is sophisticated with filters based on cuisine, method, occasion, taste, and recipe provider (Epicurious, Eating Well, etc.). Taste is an interesting filter with choices ranging from chocolately to buttery. Food-related Yahoo Answers are also featured along with popular food videos.
While the UI is cluttered and a little hard to navigate, Yahoo Food is worth a look through.
Next up, there's the opening of the Green Center at Yahoo! Autos that helps users look for environmentally friendly vehicles. Cars are given green ratings (1 to 100) so you can see how e-friendly they are. The Prius, for instance, clocks in at 86. Yahoo! Answers, Groups, and del.icio.us are also integrated.
It's interesting to see Yahoo build out niche sites by re-packaging existing general use site like Yahoo Answers and Videos and creating brand new category-based portals. The expense is minimal, but the end product looks completely different.
Yahoo! Green Center