Thursday, November 02, 2006
Video monetization service Revver and the Creative Commons are teaming up. The Creative Commons allows content producers to retain control of their works, but also easily permit others to use their works within certain guidelines. If you watch a CC-licensed video on Revver, 100% of the ad revenues goes to CC. Here's how it works:
Revver attaches a short ad at the end of each video; when someone clicks on the ad, Revver splits the resulting revenue with the video's creator. It's usually a 50/50 split, but Revver is generously giving Creative Commons 100% of the money our videos make through the end of our fundraising campaign on December 31, 2006.It's a smart move by Revver to get more publicity and try to drive more traffic. As you can see, Revver is lagging far behind rival Metacafe:
You can watch a sample video below or here:
You can find others by searching for videos uploaded by "ccommons".
Update: Google has donated $30,000 to the Creative Commons.