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Friday, October 27, 2006

Jawed Karim on How YouTube Got Viral

Jawed Karim, one of YouTube's founders, gave a lecture at his alma mater, University of Illinois at Urbana-Champaign, on how he thinks YouTube became a viral phenomenon. He describes early missteps (posting a Craigslist ad asking attractive women to post 10 clips for $100) and attributes eventual success to these user experience and interface improvements:
1) related video recommendations
2) one-click emailing to spam a friend about a video
3) more social networking and user interaction tools like video comments
4) an external video player.
Watch the video below or here:

Liz Gannes at GigaOm has a good write-up with further details.


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