Friday, May 18, 2007
Google to Acquire FeedBurner?
The RSS ad market is one area where Google's AdSense platform has been noticeably missing so a FeedBurner acquisition makes strategic sense. This would be in line with the DoubleClick buyout, which gave Google access to the display advertising market. Both deals would give Google a solid foothold into areas where it hasn't made much headway as well as a wealth of data to analyze.
Valleywag reports a confirmation of the rumor and says the price range of the deal will be on the order of $100 million.
Labels: Technology