« Home | The Pirate Bay to Launch Video Streaming (YouTube)... » | Which Celebrity Do You Look Like? » | Dealing with RSS Overload: How Scoble Reads 622 RS... » | Google Experimental Search: Use Keyboard Shortcuts... » | Searching Google in Widescreen: Two-Column Search ... » | Use Pirated Software, Get Life in Prison » | Brickhouse: Yahoo's Answer to Google's 20% Time » | Watch Real Time Flickr Image Uploads » | How to Search for Webcams on Google (Video) » | Babylon 5: The Lost Tales Diaries Now Online »

Friday, May 18, 2007

Google to Acquire FeedBurner?

Acquisition fever is in the air: Google is rumored to be acquiring the popular RSS feed service FeedBurner, according to Vecosys' "very trusted source".

The RSS ad market is one area where Google's AdSense platform has been noticeably missing so a FeedBurner acquisition makes strategic sense. This would be in line with the DoubleClick buyout, which gave Google access to the display advertising market. Both deals would give Google a solid foothold into areas where it hasn't made much headway as well as a wealth of data to analyze.

Valleywag reports a confirmation of the rumor and says the price range of the deal will be on the order of $100 million.


Send to a Friend!       Subscribe!      

    Stumble Upon Toolbar    

Comment Archive

Reader Comments:

Previous Posts

« Home