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Saturday, December 02, 2006

Million Dollar Homepage Creator Gets Into Lottery Business

Alex Tew, the enterprising student who started Million Dollar Homepage, is at it again. Before he was selling ad pixels on his site for $1 a pixel, but this time, he is looking to charge $2 with Pixelotto. There's a twist however. Apparently, he is planning on holding a lottery where one lucky winner who clicks on the right ad will win $1 million. It's a clever way to get people to click on ads, and it might work. Although the site launches December 5, he's already sold some of his inventory as you can see in the screenshot to the left.

What's interesting is that an arbitrage opportunity exists for smart advertisers who do decide to place an ad on the site. Since users have to click on every ad at least once to have a chance of winning, you're guaranteed a massive amount of traffic assuming Pixelotto takes off, which it has every chance to since $1 million is at stake, and a fair number of bloggers are writing about it. If even only a small percentage of visitors click on ads on your site, you can easily make back your original ad investment. Every user can only submit 10 entries a day, apparently, so depending on the length of the lottery, it might not be possible for a user to get through the entire ad inventory.

Tew has published this email letter about Pixelotto:

I have some very exciting news I’d like to share with you.

Next week, on 5th December, I am launching a new venture called ‘Pixelotto’.
It’s similar to The Million Dollar Homepage only this time I will be giving
away $1,000,000!

It’s all based around pixel advertising and generating big traffic for
advertisers. Visitors play for free - all they have to do is click on the
ads for chances to win the jackpot. The more they click, the more chances
they have - and the more traffic you receive.

As a valued customer of The Million Dollar Homepage, I’d like to give you an
exclusive opportunity to purchase advertising space on Pixelotto before the
site goes public. The world will be watching next week and this is your
chance to get on-board before everyone else.

The following link will give you exclusive access to Pixelotto, where you
can buy ad space right now:


If you have any questions don’t hesitate to e-mail me and my team at

I look forward to welcoming you on-board for this new pixel adventure!


Alex Tew


Pixelotto Limited is registered in England & Wales. Company no. 05972757


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Comment Archive

Reader Comments:

I beat him to it! I set up my site a good while before pixelotto was announced! You can check my site out here www.cashcells.co.uk : The site offers the user clicking on the adverts the chance to win $$$, the total size of the prize is directly related to the number of adverts.

Look at this site http://www.milliondollaremployment.co.uk/
Its a better format for pixel ads..

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