Saturday, December 02, 2006
What's interesting is that an arbitrage opportunity exists for smart advertisers who do decide to place an ad on the site. Since users have to click on every ad at least once to have a chance of winning, you're guaranteed a massive amount of traffic assuming Pixelotto takes off, which it has every chance to since $1 million is at stake, and a fair number of bloggers are writing about it. If even only a small percentage of visitors click on ads on your site, you can easily make back your original ad investment. Every user can only submit 10 entries a day, apparently, so depending on the length of the lottery, it might not be possible for a user to get through the entire ad inventory.
Tew has published this email letter about Pixelotto:
I have some very exciting news I’d like to share with you.
Next week, on 5th December, I am launching a new venture called ‘Pixelotto’.
It’s similar to The Million Dollar Homepage only this time I will be giving
It’s all based around pixel advertising and generating big traffic for
advertisers. Visitors play for free - all they have to do is click on the
ads for chances to win the jackpot. The more they click, the more chances
they have - and the more traffic you receive.
As a valued customer of The Million Dollar Homepage, I’d like to give you an
exclusive opportunity to purchase advertising space on Pixelotto before the
site goes public. The world will be watching next week and this is your
chance to get on-board before everyone else.
The following link will give you exclusive access to Pixelotto, where you
can buy ad space right now:
I look forward to welcoming you on-board for this new pixel adventure!
Pixelotto Limited is registered in England & Wales. Company no. 05972757