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Monday, November 06, 2006

"Seven Habits" of the Highly Successful Blogger

Technorati's David Sifry posted his quarterly State of the Blogosphere report today, and many interesting findings were highlighted. The one that struck me the hardest was the relation between authority (how many blogs linking to your blog) and blog posting frequency. Essentially, what are the common characteristics of top bloggers?

Sifry finds that there is a direct relationship between authority and blog posting volume. In the low, middle, and high authority groups, there isn't much variation in posting frequency or blog age (number of days a blog has been in existence). To get to the high authority group (500 or more blogs linking), it simply takes persistence. It's how long you've been around not how much you post (averaging about 18 posts a month).

However in the very high authority group (more than 4000 blog linking), there is a sea change in behavior. Posting volume doubles, and blog age is about 4 years. (Yes, I lied: there are only two habits: post often and post persistently)

Other findings:
  • Technorati is now tracking more than 57 Million blogs.
  • Spam-, splog- and sping-fighting efforts at Technorati are paying dividends in terms of the reduction of garbage in our indexes, even if it does seem to impact overall growth rates.
  • Today, the blogosphere is doubling in size approximately every 230 days.
  • About 100,000 new weblogs were created each day, again down slightly quarter-over-quarter but probably due in part to spam fighting efforts.
  • About 4% of new splogs get past Technorati's filters, even if it is only for a few hours or days.
  • There is a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking.
  • The globalization of the blogosphere continues. Our data appears to show both English and Spanish languages are a more universal blog language than the other two most dominant language, Japanese and Chinese, which seem to be more regionally localized.
  • Coincident with a rise in blog posts about escalating Middle East tensions throughout the summer and fall, Farsi has moved into the top 10 languages of the blogosphere, indicating that blogging continues to play a critical role in debates about the important issues of our times.
State of the Blogosphere, October 2006

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