Tuesday, November 28, 2006
Exclusivity: Make users feel special when they get an invite, knowing that they're one of a select few.
Steady Press: Invite bloggers, journalists, and users one group at a time to ensure that you get a steady flow of press attention. Hopefully, each wave brings ever more eager hordes of users hoping for entrance to your exclusive enclave.
Feedback: Select users tell you what's wrong. You fix it before the rest of the public finds out you have a buggy product. Slap a beta label to your logo to doubly make sure users don't expect perfection.
Viral Marketing: Give invited users invites of their own. Wouldn't you feel more inclined to test a new site out if your friend emailed you with an invite?
Anyone else want to chime in with their own reasons?