Saturday, November 11, 2006
ChaCha: Human Powered Search

First, because the search results are misleading and inaccurate. Sponsored listings are hard to distinguish from actual search results (the top 5 results are sponsored links, but they're numbered just like regular results). Although it looks like their ad inventory isn't filled up yet, so sponsored links only appear for certain searches.

Still, it might be fun to check it out and have one of the guides help you through a search. You can chat with guides while they do a search, and later rate their performance.
ChaCha
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