Tuesday, April 01, 2008
Pasta Hut: Pizza Hut Changes Name
Pizza Hut has officially changed its name to Pasta Hut. Despite the timing, this is not an April Fool's joke. To reflect the seriousness of the makeover, they'll be changing the logo on their Dallas, Texas company headquarters to reflect their new food focus, starting today.
You can expect to see the new Tuscani Pastas on the menu the next time you step into a Pasta Hut. Currently, there are two just choices: Meaty Marinara and Creamy Chicken Alfredo. Priced at $11.99, the 3-pound trays of pasta are meant to feed four people and will be baked just like the pizzas.
The first inklings of the big change came when Trademork uncovered a trademark claim by Pizza Hut, Inc. for the mark "Pasta Hut" in January 2008. But why the change from pizza to pasta?
Partly, it's a result of higher cheese and flour prices, which have made pizzas a lower margin product. The other is that pizza sales have stagnated with 2006 sales falling to $5.2 billion from $5.3 billion the year before.
Here's an ad spot for Pasta Hut: