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Thursday, June 07, 2007

Akamai Gives Insight into Net Traffic Patterns

A few years back, media delivery company Akamai was on the verge of dying, but nowadays with the massive surge in Net traffic from video sharing and other social media sites, it's handily delivering 15 to 20 percent of the world's traffic.

This gives it great insight into what's happening online from music listening habits to peak shopping times.

Akamai has released these data in the form of net usage indices for topics like news, music, and retail along with a real-time monitor of web traffic.

Using the charts, you can see that peak shopping hours in North America are around 5 and 10 p.m., and that peak interest in the news often coincides with major sports-related events. You can also see that California accounts for about 7% of global network traffic at the moment, which isn't too surprising with Silicon Valley located there.

One thing to keep in mind is that these numbers fluctuate every day so they're best used as rough estimates and not hard facts.



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