Designing a Web 2.0 Site

I found this Web 2.0 how-to design guide both informative and amusing. It deconstructs common motifs you've probably noticed in many, or even most, Web 2.0 sites and explains why you might or might not want to implement them yourself. There's a lot of good advice: from keeping things simple to making sure visitors notice the right things.

From the introduction:

If I had to sum up "Web 2.0" design in one word, it would have to be "simplicity", so that's where we'll start.

I'm a great believer in simplicity. I think it's the way forward for web design.

Today's simple, bold, elegant page designs deliver more with less:

• They enable designers to shoot straight for the site's goals, by guiding the site visitor's eye through the use of fewer, well-chosen visual elements.
• They use fewer words but say more, and carefully selected imagery to create the desired feel.
• They reject the idea that we can't guess what people want from our sites

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